Create your China expansion strategy in 6 weeks
 Access support from vetted service providers
 Get optional support from mentors 
Start selling to 1.3 billion Chinese consumers
in 5 weeks
Program Outline       About       F.A.Q.       Contact Us
Free to join!
Free to join. We won't share your email.
China Canvas Challenge delivers a condensed learning experience using an online video course, support forum with China specialists and personalised feedback to help you formulate your China strategy.
A 5-week online program for small businesses that want to sell to Chinese consumers
World-class speakers
Rating from participants
Businesses helped
Simona Paganetto

"The China Canvas Challenge is the most up to date, comprehensive and practical course I've ever seen on how to enter the China market. It's not just about watching videos on this topic, it's about working concretely and step-by-step on how to get your product to China."
Pauline Ceddia
Founder of Crystal Healthcare

"The wealth of knowledge I had access to was incredible. The C3 mentors were always available to answer any questions and I can't imagine where else I could have obtained the amount of relevant and valuable information. I am now equipped with a more sound business plan and it's given our business the confidence to move forward with our entry into China."
Adam O'Neill
Founder of Asia Advisory

"The first-hand case studies, experiences of the speakers and the video commentary are of significant value. It has helped us develop our thoughts on our business plan, how we can add value as a startup and how to overcome challenges of operating in a complex ecosystem that the travel industry presents."
More than just an online course
China Canvas Challenge delivers a condensed learning experience using an online video course, support forum and optional personalised feedback to help you formulate your China strategy.
Learn about the Chinese market
Get access to our virtual market education platform and partner network to create your first market-entry hypothesis and build out your Australian business network.
Book complimentary 1-on-1 sessions with mentors, accountants, lawyers, immigration agents, recruiters, marketers and more.
Create your market-entry strategy 
Get support if and when you need it 
Connect to our network across Australia, which includes government representatives, investors, people from your industry and consultants.
Who this program is for 
The China Canvas Challenge is designed for small business owners, startup founders and executives that want to gain a better understanding of China and how to target Chinese consumers.

Physical product companies selling into China 
Companies selling to Chinese travelers and students 
A peek into what you'll learn
A practical methodology based on experience supporting hundreds of companies enter China. The program is a playbook with step-by-step instructions using case studies, exercises and clear outcomes.
Sign up to the program and begin your China journey today.
Get free full access to the program
Program alumni
From household brands to startups and small businesses. See a small selection of our alumni below.
China Canvas Challenge is developed by Haymarket HQ, a not-for-profit organisation supporting startups and SMEs to grow into new markets.

The goal of the program is to support Australian companies successfully export into China, or sell to Chinese consumers living in Australia
About us 
Frequently asked questions
Why is the program free?
For a limited time, we are offering the program free of charge. We hope this supports small businesses to find new sources of revenue in what is a very difficult year for many of us. 

What is a China Canvas?
C3’s custom 'China Canvas' is based on the highly successful Lean Canvas and will help you examine the fundamentals of entering the China market.

Can more than one person from my company participate in the program?
Yes. You may register more than one person from your company. C3 is suitable for companies that want to upskill teams or staff.

Does my business need an ABN?
No. The program is open to anyone regardless of the stage of their business, company industry, or business background and experience.
Why China?
China is one of Australia's largest trading partners and plays a big role in our economy.

It's also a challenging market to enter, which is why C3 aims to help regular SMEs and entrepreneurs understand and capitalise on their opportunities.

How labour intensive is C3?
C3 is an interactive and self-paced learning experience. The more you put in to it, the more you will get out of it.

Each module consists of a series of videos totalling 1.5 hours, accompanied with optional written components. Completing these questions are optional but highly recommended. 

Who should I contact to know more?
For any questions, email
Want to have a (virtual) chat?
Send us an email if you'd like explore partnership opportunities or if you have any questions. 
China Canvas Challenge is an initiative of Haymarket HQ.
All rights reserved by Haymarket HQ © 2020.