Get your business China ready in 7 weeks

The world's first online program to help businesses expand into China.

Understand your China market opportunities and develop an entry plan with experts.

Sign up today to join the next cohort!

Learn how to start engaging with the China market

Do you want to target Chinese consumers but you're not sure where to start? This foundational program gives you the tools, knowledge and connections you need to make your first steps into the market.

Designed with startups and SMEs in mind

Learn how other entrepreneurs entered the Chinese market with limited resources. From finding your product-market fit to how to set up your sales and distribution and managing your intellectual property. 

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The best program on how to enter China   

Join the most comprehensive online course on how to enter China and walk away with a world of knowledge, skills, connections and a certificate of completion.

This program is valued at $4,999AUD but our inaugural program is completely free for all participants.
No strings attached.


Practical and interactive modules covering fundamental topics with live Q&A to help you develop your market entry plan.


Learn from entrepreneurs with on-the-ground success in China and have your plan reviewed by experts.


Pitch your plan in Sydney for the chance to visit China and put your plan into action.

What you'll learn in this course

This course is developed based on decades of experience doing business in China.
We don't simply tell you what to consider and how to do it, we'll walk you through and offer support each step of the way.

Much more than just educational content

Get answers to your questions, connect with like-minded people, access exclusive offers from our partners and learn about pathway programs after you've finished C3.


Have your burning questions answered by experts and get your entry plan reviewed every step of the way.


Participants get perks and discounts from our C3 sponsors.


Connect with dozens of like-minded entrepreneurs and share your journey on our C3 Forum.


After completing C3, get access to leading programs and initiatives in China.


Access a library of resources, including China market research, industry reports, case studies and more.

100% Free

This inaugural program is free thanks to the support of our sponsors.

Want to be China market ready in 7 weeks? 

Accept the China Canvas Challenge today!

Frequently Asked Questions

Why China?

China is one of Australia's largest trading partners and plays a big role in our economy.

It's also a challenging market to enter, which is why C3 aims to help regular SMEs and entrepreneurs understand and capitalise on their opportunities.

What is a China Canvas?

Participants will aim to complete a 'China Canvas' during the course of the program.

C3’s custom 'China Canvas' is based on the highly successful Lean Canvas and will help you examine the fundamentals of entering the China market.

How labour intensive is C3?

C3 is an interactive and self-paced learning experience. The more you put in to it, the more you will get out of it.

Each module consists of a series of videos totalling 1.5 hours followed by a 30 minute live Q&A. We recommend participants spend an additional 2 hours a week on completing tasks.

Is there homework?

Weekly assessments are optional but highly recommended. These are designed to test your understanding and help you develop your market-entry plan.

Participants who submit assessments will have their work reviewed and be given feedback.

However, these assessments must be completed in order to participate in the pitch competition.

Who is eligible for the program? 

C3 is open to anyone. We welcome individual entrepreneurs or SME managers interested in expanding into China or exploring market opportunities.

You don't have to be a company founder or have experience doing business in China.

Does my business need an ABN?

No. The program is open to anyone regardless of the stage of their business, company industry, or business background and experience.

Is there a cost to this program?

C3 is completely free.

For this inaugural program, there is no cost involved at any stage of the program thanks to our sponsors. No strings attached.

Do I have to pitch?

Pitching is not required.

The pitch competition is a chance for participants to present what they've been working on to the the public and to high profile judges.

Entry to the competition is limited and will be determined by the top performing participants based on weekly assessments.

The winners will receive a business exploration trip to China, including a visit to Alibaba HQ. 

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