Start selling to 1.3 billion Chinese consumers in 5 weeks

Learn from other entrepreneurs, receive strategy reviews and access resources and advisors

You’ll get our introductory email series along with news and stories about C3. 100% obligation free.







A 5-week online program for small businesses that want to sell to Chinese consumers

China Canvas Challenge delivers a condensed learning experience using an online video course, support forum with China specialists and personalised feedback to help you formulate your China strategy.

Walk away with a
market-entry canvas

China Canvas Challenge has a simple but powerful goal: to develop your market-entry canvas.

Your canvas details how you plan to expand into China and offers you a hypothesis to test and develop in-market.

Join the mailing list and receive an example of a completed canvas.

The most comprehensive guide to China straight to your inbox

Introducing the China Bible: an open source 17-page resource for Australian SMEs and startups that want to start engaging with China.

Get your free copy today!

The China Bible is a comprehensive guide on government grants, coworking spaces, supporting organisations, 101 guides and more to get you started on your China journey.

"The China Canvas Challenge is the most up to date, comprehensive and practical course I've ever seen on how to enter the China market. It's not just about watching videos on this topic, it's about working concretely and step-by-step on how to get your product to China."



Join more than 400 companies that have taken on the China Canvas Challenge. From household brands to startups and small businesses. See a small selection of our alumni below.

"The wealth of knowledge I had access to was incredible. The C3 mentors were always available to answer any questions and I can't imagine where else I could have obtained the amount of relevant and valuable information. By participating, I am now equipped with a more sound business plan and it's given our business the confidence to move forward with our entry into China."


More than just an online course

Learn from the best

Practical videos and case-studies of entrepreneurs and domain experts that share their experiences and tips.

​​Weekly strategy reviews

Our team of China specialists will review your homework on a weekly basis to make sure you're on the right track.

​​Resources and pathways

Access reports, learn about the government support you can tap into and get connected to pathway programs after you've completed your challenge

Support from mentors

Chat to our mentors and service providers on our dedicated forum to get answers to your questions.

Tried and tested

A clear step-by-step program to help you create a clear and practical strategy to enter China and/or sell to Chinese customers.

Engaging and relatable

Case-studies and video-interviews of small and medium-sized business owners that successfully expanded abroad with limited resources.

"The first-hand case studies, experiences of the speakers and the video commentary are of significant value. It has helped us develop our thoughts on our business plan, how we can add value as a startup and how to overcome challenges of operating in a complex ecosystem that the travel industry presents."


Who should join the C3 program?

The China Canvas Challenge is for small-to-medium sized business owners, startup founders and executives that want to gain a better understanding of China and how to target Chinese consumers.

The majority of the content is applicable to both B2B and B2C companies and relevant to most industries.
Meet our alumni to see the calibre of people that have joined this program.

Startup founders

Small business owners

Company executives and teams

"Last year, I spent a considerable amount of time, over several weeks, trying to research a whole bunch of things regarding the Chinese market, and in particular WeChat. All of that was solved with two hours reading and watching Module 2."


A peek into what you'll learn

Don't expect dry lectures, 20-page business plan exercises or theoretical frameworks.
Our practical methodology is based on having supported hundreds of companies enter China and involves a playbook with step-by-step instructions using case-studies, exercises and clear outcomes.

Apply for the program

Reserve your spot now to secure your entry into the next program!

Join our mailing list.

The best way to learn about the program is by signing up for our email series.

We'll share insights from the C3 program and keep you posted about application deadlines and other important news.

About Us

China Canvas Challenge is part of Haymarket HQ, a not-for-profit organisation supporting startups and SMEs to grow into China.

We have set up, funded and supported hundreds of startups and SMEs in expanding into new markets. 

We developed this program to help other companies do the same using our tried and tested model.

Contact Us
+61 0426 675 464

Level 2/63 Dixon St
Haymarket, 2000, NSW​​